Volunteer Managers are responsible for selecting, training, and supervising the volunteer staff of an organization. They have the unique opportunity of managing a team of individuals who want to be part of their organization. Volunteer management requires a well-rounded, carefully considered, and well-organized strategy.
So, what does a volunteer manager need to do to keep their volunteer program running like a well-oiled machine? Amy DeVita, with Top Nonprofits, suggests the following five key areas of concentration to focus on.
Start the search with existing supporters. This may include donors, organization members, family members and friends of clients. During the recruitment process identify potential volunteers’ skills, work experience, and interests. Be sure you have existing volunteer job descriptions. If not, create them.
Volunteer Management Tools
If possible, utilize a volunteer management software to accumulate, consolidate and organize your volunteer data all in one place. Software will allow you to create volunteer profiles, track volunteer hours, automate email communication and create online registration forms. If you don’t have access to a volunteer management software, create a database using Excel or Access to keep your data together.
Once you have your volunteers it is important to do what you can to keep them. Create and develop relationships with your volunteers. Take time to learn their names. Consider having one-on-one time with each volunteer, either in person or on the phone. This is an opportunity to understand who they are and why they devote their time. Don’t neglect sharing your volunteer involvement with others. Use your website or social media platforms to keep folks aware of the outstanding things your volunteers are accomplishing.
Communication is key in all relationships. It needs to be clear and consistent. Once you have identified the volunteer’s preferred method of communication-email, text, or phone call, use it as a tool to keep volunteers updated about what’s going on in the organization. Share upcoming events, trainings, personnel changes, procedure or policy changes. Don’t leave a volunteer in the dark. Keep them engaged.
Everyone needs to know they are appreciated. Volunteers need to know they are valued and making a difference for your organization. Create a plan that will promote that feeling. Start with two simple words – Thank You!
A few tips for this:
Learn more about volunteer management and join the Volunteer Center in January 2019 for the Volunteer Management Certification Workshop. This event is designed to train Volunteer Managers on organizing, implementing and maintaining an effective volunteer program for their organization. The curriculum is based on effective best practices used in the industry, illustrated with real-life examples.
Volunteer management is a huge piece of your organization’s multi-faceted puzzle. Its importance represents finding the right volunteers, keeping them engaged and keeping them happy. Thank you, Volunteer Managers, for all you do to support volunteers.
Program & Outreach Director for VCMC