STRENGTHENING NONPROFIT ORGANIZATIONS
  • Home
    • About Us
    • Contact
  • For Volunteers
    • Family Volunteering
  • For Nonprofits
    • Membership
    • Membership Details
    • Frequently Asked Questions
    • VCMC Blog
    • Resource Center
  • Workshops
    • Workshop Calendar
  • Human Race
    • For Charities
    • Charity list
    • To Donate
    • To Register
    • Human Race Gift Certificates
    • Human Race Prizes
    • Couch to 5K
    • Race Resources
  • Grant Resources

Is Your Nonprofit Media Kit Ready?

10/1/2018

0 Comments

 
Picture
Each nonprofit agency has its own unique story.  They each have a background that shares their humble beginnings and how they have evolved into what they are today.  There are many pieces to this story and when sharing it with others, especially the media it needs to be accurate and consistent.  Using a carefully crafted media kit is the best way to do this. 

So, what exactly is a media kit?  A media kit is a carefully compiled portfolio of pertinent agency information created to share with others, primarily the media for agency publicity purposes.  It’s an excellent way to get accurate agency details out in a clear, concise, consistent format.

Let’s talk about what type of information should be included.  Stacy Jones with NonprofitPR.org suggests starting with a general introduction page.  This should include up-to-date contact information, along with the agency address, phone number, email, website and social media links.

Provide some general background information.  This should include the agency cause and mission statement.  Next, add agency statistics and facts that represent your activities.  For example, share the number of clients you serve and their demographic information.  Include information about any annual events your organization holds, and details about how or where people can donate.  Feel free to use charts, graphics, photos, and other illustrations of your goals and mission.

It’s also important to share the biographical information of your organization’s leadership team.  This is an excellent spot to showcase their expertise and accomplishments.  On the final or back page of the media kit, be sure to include your website, address, phone number and contact information again.

A simple, concise media kit can be used during special events, fundraisers, conferences, workshops and community events.  Always be sure the information is correct, current and tailored to best serve its purpose.  Don’t forget to include it on your agency web site in an easily downloadable file format. 
​
Media kits are an essential public relations tool for sharing key points about your organization.  Take advantage of their value and have yours ready to go.
0 Comments
    Picture

    Laurie Bivona

    Program & Outreach Director for VCMC  

    Archives

    December 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016

    Categories

    All
    Fundraising
    Grant Writing
    Policy And Procedure
    Resources
    Technology
    Training & Development
    Volunteers

    RSS Feed

Click and Visit These Great Partners and Supporters of McHenry County Nonprofit Organizations!
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
​@Volunteer Center McHenry County All Rights Reserved 2016
  • Home
    • About Us
    • Contact
  • For Volunteers
    • Family Volunteering
  • For Nonprofits
    • Membership
    • Membership Details
    • Frequently Asked Questions
    • VCMC Blog
    • Resource Center
  • Workshops
    • Workshop Calendar
  • Human Race
    • For Charities
    • Charity list
    • To Donate
    • To Register
    • Human Race Gift Certificates
    • Human Race Prizes
    • Couch to 5K
    • Race Resources
  • Grant Resources