You did it! Your organization has reached a remarkable milestone. Maybe it’s serving your 1,000th client. Maybe your programs have been serving the community for 10 years. Or maybe the agency has received a significant grant or donation. Whatever the specifics of the milestone, it deserves to be shared and celebrated!
This is an excellent opportunity to share your accomplishments with the community, those you serve and those that support your mission, specifically donors. Katy Teson, content strategist for Wired Impact offers three very important reasons to celebrate:
1. Celebrations will help to reinforce your mission and vision by showing there’s still a need or problem to be solved.
2. This is an opportunity to strengthen relationships with loyal supporters by acknowledging the people and partners that have made your progress possible.
3. This will help reinforce your organization’s legitimacy by demonstrating that your programs and services make a tangible impact.
Now that you understand why the celebration is important, let’s talk about the best way to do it. It is critical to start with a well-planned and organized campaign. Putting in the work upfront will lead to success. Start with pulling together a diverse team of folks, including seasoned, retired and current team members. Their input will be invaluable.
Donor Box suggests keeping these tips in mind as you get things rolling:
-Identify specific milestones. Put some thought into this. Consider the value the milestone has brought to your organization and why it should be shared.
-Decide what the campaign will achieve. Do you want this campaign to be used as a fundraiser? Maybe you are interested in increasing your visibility to a specific audience. Choose your goals early in the process to keep you on target.
-Begin the campaign process early. There’s a lot of work to get done before the celebration begins. Allow time for planning, preparation and execution.
-Involve EVERYONE. Your organization has reached this milestone with help from those who believe in it. Include staff, board members, and volunteers.
-Brand the campaign. This is an excellent time to enhance your presence with a unique tag line or image that identifies your milestone.
Celebrations provide you with an excellent opportunity to contribute more content to your social media platforms. Now's the time to share personal stories, photos and videos. Don’t forget to thank those that have helped the organization on its' journey. Reach out to staff, volunteers, board members and anyone else who has supported the organization with time, treasure, or talent.
Anniversary celebrations are an outstanding time to share your achievements, while you continue to spread awareness of your mission. They are also an opportunity to promote the organization’s vision for the future. Don't miss out on doing both!
Please share your milestones with the Volunteer Center so that we may help spread the word about the great work your organization is doing!
Congratulations on your past accomplishments and best of luck on your future endeavors!
"People with goals succeed because they know where they are going...It's as simple as that. "
Michelle has been a volunteer with the Volunteer Center of McHenry County for a year serving as a marketing volunteering.