...And You’re Live!
I’m sure you have heard the old saying “a picture is worth a thousand words.” Well if that’s true, using video to share your organization’s message and mission is priceless! The impact of using live streaming as part of your social media marketing strategy should not be discounted.
What exactly does social media live streaming mean? Live streaming lets you choose a platform to share what’s happening in real time with your audience, allowing you to engage and interact with them. Maybe it’s a coat drive, an educational workshop or bowling fundraiser. Whatever it is live streaming lets you get that message out while the event is occurring.
A great example of this was the use of live streaming during the McHenry County Human Race. Agencies shared their teams and promoted their brand while they were at the event on race day.
Why should you use video streaming? Consider this: 65% of the population are visual learners. They use resources like video to better understand what is being taught. If you want folks to learn about your agency’s mission, programs, events, success stories and needs, what better way to do it than to show them via video!
It’s a simple concept. Select a streaming platform and go live. But before you do, Christian Brink with AddThis Academy offers these tips for effective streaming:
1. Know and understand your streaming platform options.
2. Live Your Brand. Your brand defines who you are. When going live, think of how what you show, or where you’re broadcasting from, and how it relates back to your core marketing mission.
3. Make it Interactive. Being live is all about being live. Interact with your audience in-the-moment, whether it’s handing out promos on the street, running a quick Q&A session, or just chatting.
You’re almost ready…here are a few tricks to make your live streaming successful:
For more video streaming tips and tricks, check out these resources:
AddThis.com: 6 Tips for Live Streaming on Social Media
SocialMediaExaminer.com: 5 Tips for Better Facebook Live Broadcasts
GuideStar.org: 8 Ways Your Nonprofit Can Use Live-Streaming Video for Better Storytelling
Michelle has been a volunteer with the Volunteer Center of McHenry County for a year serving as a marketing volunteering.