What do the words Human Race make you think about? Do they evoke visions of all living human inhabitants on the earth? Or do you visualize a competition between runners and walkers with a common goal of crossing a finish line? What about the words McHenry County? Do they cause you to consider the over 300,000 people that live here, making it one of the ten most populous counties in Illinois?
In the nonprofit world, we survive on the generosity of our donors, volunteers, staff, and everyone else who contributes to our organization. Without the time and money they give, we wouldn’t be able to create change and better our community.
But as we dive passionately into mission-based work each day, sometimes those pesky little tasks–like saying thanks–fall to the wayside.
It’s time to move gratitude to the top of your to-do list! Here are the top seven people you need to show appreciation to regularly and why:
Volunteers are the backbone of nearly every nonprofit organization. They keep things running and do so for free. Did you know that just one volunteer hour is valued at $24.69 according to Independent Sector? So for every 20 hours a volunteer commits to your organization, you’re saving nearly $500. If that’s not worth saying thank you, we’re not sure what is.
Betty Stallings, the professional who set the standard for volunteer management best practices (which we teach in our annual Volunteer Management Certification workshops) says, “Recognition needs to be considered an integral part of a total management philosophy that continually seeks to notice and value individual contributions.” What she’s saying here is that it’s not optional. Gratitude is a required part of volunteer management.
Stallings also explains that you don’t need to spend a lot of money on gifts or annual dinners. She believes “meaningful recognition is the myriad ways we formally and informally say ‘I noticed’ and ‘thank you.’”
2. Individual Donors
Saying thank you is an incredible relationship builder. Forbes noted a study indicating that “thanking a new acquaintance makes them more likely to seek an ongoing relationship.” When building your donor base, taking the extra time to say thank you (and not just when you get a check in the mail) will help to develop deeper relationships.
Donor researcher Penelope Burk found through her survey of donors that “24% of respondents who have received what they would term as an ‘exceptional’ thank you letter made a more generous gift the next time.” Taking the time to create a personalized and meaningful thank you is certainly worth the ROI.
Plus, according to the book New Horizons in Arts, Heritage, Nonprofit and Social Marketing, “a 10% improvement in attrition can yield up to a 200% increase in projected value.” That’s right, folks. If you can change 10% of your one-time donors into repeat givers, you could make up to 200% more money through things like planned gifts, recommendations to friends and family, and increases in donation amounts.
Like individual donors, funders’ contributions are vital in keeping a nonprofit organization running smoothly. Some funders may prefer their contribution remains anonymous to the public while others don’t mind if you share. It’s important to ask their preference and acknowledge their gift in whatever way they prefer. Recognizing their funding properly shows helps build credibility and trust between your organization and the funder.
In our recent NIU-partnered workshop, Grant Compliance: Following the Directions featuring grant writer Bob Marovich, the class was encouraged to think of thanking funders as part of the compliance process. It’s a must-be-done, not a nice-to-do. Marovich said to remember that funders have goals, too. You are helping them reach their goals by doing your mission-based work. Go beyond the initial thank you letter and truly celebrate the funder and their gift by showing them the impact their funding has had on your cause and your clients. They might thank you right back.
Developing and maintaining beneficial partnerships is so important in the nonprofit industry. And a bit of gratitude can go a long way in helping preserve those relationships. The previously mentioned article from Forbes also stated that “acknowledging other people’s contributions can lead to new opportunities.”
Showcasing how your organization’s partners have helped drive your mission will give them a reason to stay connected. Prove that you value their collaboration and that together you make a great team.
Obviously thanking a client during a call or visit is a pretty standard form of customer service, but it’s also okay to go above and beyond when expressing gratitude to the people you serve.
In a study published in Psychological Science, researchers had students (“expressers”) write thank you notes to peers who had an impact on their lives (“recipients”). They found that “although expressers predicted that the recipients would feel positively about the letter, recipients reported even more surprise and delight than what the senders expected. Moreover, expressers overestimated the awkwardness that the recipient would feel.” It’s not awkward, it’s appreciated.
6. Staff Members
In doing research based on Gallup statistics for their book How Full is Your Bucket, Tom Rath and Donald O. Clifton, PhD found that “the number-one reason most Americans leave their jobs is that they don’t feel appreciated. In fact, 65% of people surveyed said they got no recognition for good work last year.”
We all know that in the nonprofit industry, every person wears multiple hats and pitches in to make the magic happen. It takes a special kind of employee to have that dedication to your organization and cause. Make sure your staff knows how important they are to your agency and how much you appreciate their hard work.
Yes, you! You work hard to change the world. Take time to show yourself some appreciation. Slow down, unplug, and maybe use some of that vacation time. You deserve it.
27 Great Ways to Say Thanks
We’ve talked about who we need to thank, so now let’s dive into the how. Here are some ideas to get you started, but be creative! Do something fun and unexpected.
What are some of your favorite ways to say thank you? Let us know in the comments!
I have written about podcasts in the past, but these worthwhile resources are something to revisit. New podcasts with new perspectives and new ideas are released every day. Here are ten for you to consider tapping into during 2019.
1. Video Marketing for Non-Profit Organizations
Host Don Gangnagel shares his knowledge, experience and opinions to help nonprofit organizations, educational institutions and governmental agencies create compelling videos with a purpose.
2. Power Purpose & Profit
Purpose Power and Profit is a deeper look at how to start, fund and grow a successful nonprofit business. Sherry Watson is one of the foremost experts in the world on nonprofits, having been one of the authors of the Americans With Disabilities Act, owner of six successful nonprofit corporations and consultant to thousands of nonprofit businesses.
3. Fundraising Secrets Show
Fundraising Secrets brings together the best in the nonprofit sector. Fundraising Secrets will share ideas, teach best practices, learn and listen to the fundraising needs of the nonprofit markets.
4. Nonprofit Startup Podcast
The Nonprofit Startup Podcast is a new podcast that documents the success and setbacks of launching a nonprofit. Chronicling Nerdy Media’s founder and executive, La Toia’s journey to become a social entrepreneur. There are many podcasts that explore the stories of technology, clothing or products startup, but what does it take to launch a nonprofit organization in the 21st century?
5. Tech & Tactics for Social Impact: Using the Whole Whale
We interview leading experts working in the field of technology and marketing that are working on using tech for social impact. The podcast explores what tech is working to create impact and how data is being used effectively within elite organizations. Past guests have included Google Analytics Chief Evangelist Avinash Kaushik, and digital experts from DoSomething.org, Kiva, The Environmental Defense Fund, The Michael J. Fox Foundation, Donor's Choose and many others.
6. The Nonprofit Ally Podcast
Steve Vick from NonprofitAlly.com talks with nonprofit experts, board members and executive directors about social media strategies, capacity building, board of director development, fundraising and budgeting. This nonprofit podcast also includes tips on Facebook, Twitter, Linkedin, newsletters, website development, storytelling, blogging, fundraising, crowd funding and more.
7. Next in Nonprofits
Next in Nonprofits interviews nonprofit leaders and service providers to keep you up to date with the best ideas in social good.
8. The Cause Marketing Podcast
Stay up to date on all things cause marketing and corporate-nonprofit partnerships, including trends, tactics and need-to-know news. Join Joe Waters of SelfishGiving.com and Megan Strand of Engage For Good in this lively, educational weekly podcast!
9. Talking Talent
The official podcast of the Center for Workforce Innovation. The Center for Workforce Innovation is a mission-driven, nonprofit organization that provides cost-effective solutions to meet the workforce-related needs of their customers. Solutions range from building and maintaining broad-based partnerships to assisting individual organizations in creating targeted talent recruitment and retention strategies.
10. Nonprofit Leadership Podcast
The Nonprofit Leadership Podcast: Making Your World Better features discussions covering the most critical issues, trends and opportunities facing nonprofit leaders and those engaged in social innovation. Hosted by Dr. Rob Harter, in this podcast you will hear real stories from experienced leaders about what strategies and practices have made them successful. It is our hope that through this audio series, people can learn not only what it takes to be an effective nonprofit leader but to hear inspiring stories about people and organizations that are successfully making a positive impact in their communities.
What other nonprofit podcasts do you enjoy? Share them in the comments!
Happy New Year! 2019 is here and what better way to get it started than with putting together a list of 20 unique FUNdraising ideas.
There’s more to do than selling candy bars and popcorn. Fundraising can be a daunting task for a nonprofit. Keeping donors interested and giving takes creativity! Here are a few fun ideas to get you started.
Fundraisers are the catalysts of change. – Unknown
Volunteer Managers are responsible for selecting, training, and supervising the volunteer staff of an organization. They have the unique opportunity of managing a team of individuals who want to be part of their organization. Volunteer management requires a well-rounded, carefully considered, and well-organized strategy.
So, what does a volunteer manager need to do to keep their volunteer program running like a well-oiled machine? Amy DeVita, with Top Nonprofits, suggests the following five key areas of concentration to focus on.
Start the search with existing supporters. This may include donors, organization members, family members and friends of clients. During the recruitment process identify potential volunteers’ skills, work experience, and interests. Be sure you have existing volunteer job descriptions. If not, create them.
Volunteer Management Tools
If possible, utilize a volunteer management software to accumulate, consolidate and organize your volunteer data all in one place. Software will allow you to create volunteer profiles, track volunteer hours, automate email communication and create online registration forms. If you don’t have access to a volunteer management software, create a database using Excel or Access to keep your data together.
Once you have your volunteers it is important to do what you can to keep them. Create and develop relationships with your volunteers. Take time to learn their names. Consider having one-on-one time with each volunteer, either in person or on the phone. This is an opportunity to understand who they are and why they devote their time. Don’t neglect sharing your volunteer involvement with others. Use your website or social media platforms to keep folks aware of the outstanding things your volunteers are accomplishing.
Communication is key in all relationships. It needs to be clear and consistent. Once you have identified the volunteer’s preferred method of communication-email, text, or phone call, use it as a tool to keep volunteers updated about what’s going on in the organization. Share upcoming events, trainings, personnel changes, procedure or policy changes. Don’t leave a volunteer in the dark. Keep them engaged.
Everyone needs to know they are appreciated. Volunteers need to know they are valued and making a difference for your organization. Create a plan that will promote that feeling. Start with two simple words – Thank You!
A few tips for this:
Learn more about volunteer management and join the Volunteer Center in January 2019 for the Volunteer Management Certification Workshop. This event is designed to train Volunteer Managers on organizing, implementing and maintaining an effective volunteer program for their organization. The curriculum is based on effective best practices used in the industry, illustrated with real-life examples.
Volunteer management is a huge piece of your organization’s multi-faceted puzzle. Its importance represents finding the right volunteers, keeping them engaged and keeping them happy. Thank you, Volunteer Managers, for all you do to support volunteers.
Have you heard about the great inter-generational divide facing many organizations today?
You have probably been part of it and didn’t even realize it. The inter-generational divide refers to the sometimes unfavorable discourse that surfaces during multi-generation interactions. Maybe you’ve heard that millennials have a sense of entitlement and aren’t easy to work with. Or maybe you’ve heard baby boomers are set in their ways and aren’t willing to try new things. These schools of thought do a disservice to the generations and they are prevalent in all aspects of the work environment, including the nonprofit world.
It helps to understand what groups are out there and the demographic they represent. Let’s take a look at some of the inter-generational groups you can expect to find in the nonprofit environment:
Nonprofit leaders need to promote inclusion, creative insight, collaboration and communication, ensuring that employees, board members and volunteers follow suit.
Additionally, recognizing these strengths and integrating them into your strategies will help build a well-rounded, functional atmosphere. An example of this might be embracing mentorship programs that encourage traditionalists and boomers to share organizational knowledge to help develop the millennials and xennials to carry on the organization’s mission. Another option, consider utilizing the collaboration skills of the millennials to lead a team during your next fundraising campaign.
The differences in opinions, values and work ethics should not be admonished but embraced, promoted and valued. This is how to bridge the inter-generational divide in your nonprofit community.
“We often hear about stepping outside ourselves, but rarely about stepping outside our generation.” ― Criss Jami, Killosophy
Each nonprofit agency has its own unique story. They each have a background that shares their humble beginnings and how they have evolved into what they are today. There are many pieces to this story and when sharing it with others, especially the media it needs to be accurate and consistent. Using a carefully crafted media kit is the best way to do this.
So, what exactly is a media kit? A media kit is a carefully compiled portfolio of pertinent agency information created to share with others, primarily the media for agency publicity purposes. It’s an excellent way to get accurate agency details out in a clear, concise, consistent format.
Let’s talk about what type of information should be included. Stacy Jones with NonprofitPR.org suggests starting with a general introduction page. This should include up-to-date contact information, along with the agency address, phone number, email, website and social media links.
Provide some general background information. This should include the agency cause and mission statement. Next, add agency statistics and facts that represent your activities. For example, share the number of clients you serve and their demographic information. Include information about any annual events your organization holds, and details about how or where people can donate. Feel free to use charts, graphics, photos, and other illustrations of your goals and mission.
It’s also important to share the biographical information of your organization’s leadership team. This is an excellent spot to showcase their expertise and accomplishments. On the final or back page of the media kit, be sure to include your website, address, phone number and contact information again.
A simple, concise media kit can be used during special events, fundraisers, conferences, workshops and community events. Always be sure the information is correct, current and tailored to best serve its purpose. Don’t forget to include it on your agency web site in an easily downloadable file format.
Media kits are an essential public relations tool for sharing key points about your organization. Take advantage of their value and have yours ready to go.
You did it! Your organization has reached a remarkable milestone. Maybe it’s serving your 1,000th client. Maybe your programs have been serving the community for 10 years. Or maybe the agency has received a significant grant or donation. Whatever the specifics of the milestone, it deserves to be shared and celebrated!
This is an excellent opportunity to share your accomplishments with the community, those you serve and those that support your mission, specifically donors. Katy Teson, content strategist for Wired Impact offers three very important reasons to celebrate:
1. Celebrations will help to reinforce your mission and vision by showing there’s still a need or problem to be solved.
2. This is an opportunity to strengthen relationships with loyal supporters by acknowledging the people and partners that have made your progress possible.
3. This will help reinforce your organization’s legitimacy by demonstrating that your programs and services make a tangible impact.
Now that you understand why the celebration is important, let’s talk about the best way to do it. It is critical to start with a well-planned and organized campaign. Putting in the work upfront will lead to success. Start with pulling together a diverse team of folks, including seasoned, retired and current team members. Their input will be invaluable.
Donor Box suggests keeping these tips in mind as you get things rolling:
-Identify specific milestones. Put some thought into this. Consider the value the milestone has brought to your organization and why it should be shared.
-Decide what the campaign will achieve. Do you want this campaign to be used as a fundraiser? Maybe you are interested in increasing your visibility to a specific audience. Choose your goals early in the process to keep you on target.
-Begin the campaign process early. There’s a lot of work to get done before the celebration begins. Allow time for planning, preparation and execution.
-Involve EVERYONE. Your organization has reached this milestone with help from those who believe in it. Include staff, board members, and volunteers.
-Brand the campaign. This is an excellent time to enhance your presence with a unique tag line or image that identifies your milestone.
Celebrations provide you with an excellent opportunity to contribute more content to your social media platforms. Now's the time to share personal stories, photos and videos. Don’t forget to thank those that have helped the organization on its' journey. Reach out to staff, volunteers, board members and anyone else who has supported the organization with time, treasure, or talent.
Anniversary celebrations are an outstanding time to share your achievements, while you continue to spread awareness of your mission. They are also an opportunity to promote the organization’s vision for the future. Don't miss out on doing both!
Please share your milestones with the Volunteer Center so that we may help spread the word about the great work your organization is doing!
Congratulations on your past accomplishments and best of luck on your future endeavors!
"People with goals succeed because they know where they are going...It's as simple as that. "
Planned giving has traditionally been defined as the gift an individual creates during his or her lifetime that will take affect at or after their passing. Planned giving requires more thought and planning to execute than the average donation.
A donor recognizes the mission of an organization and believes their work should carry on and be preserved for the future. Donors may have a personal connection with the organization and truly appreciate the work they do. For example, a donor might have first-hand experience with an organization and has seen how effective the organization is to the community. Donors usually give to organizations or causes that are important to them, not for the benefits (Garecht). Keep in mind almost everyone has the ability to make a planned gift. They just need to be asked.
Bequests can be made through a variety of methods, generally facilitated through a donor’s will, with the assistance of a professional adviser. Planned gifts can include, cash, stocks, life insurance, annuities, real estate property, personal property and more.
Planned giving can be another part of your organization’s fundraising program. It will require a different type of partnership between the fundraiser and donor, but working with a professional adviser can help with the process. Before jumping on board with this type of fundraising program your organization will need to do its homework. Start by identifying whether this endeavor can be supported by the organization. Considerations will need to be given to identify potential donors for legacy gifts and ensuring those donors align with your mission and goals. Your organization will need to identify how the gift will be used and share this with the potential donor. Establishing this program will also have specific legal requirements that will need to be met.
Not sure where to start? The Volunteer Center McHenry County can help with that. Join them on August 28th for Planned Giving, a workshop that will provide an introduction to encouraging planned gifts in today’s environment. The workshop will take a look at the life-cycle of typical donors and personal priorities at different stages in life, how effective gift planning can help donors make larger gifts today, as well as plan for future gifts through bequests, trusts, gift annuities and other popular gift planning techniques. Learn how planned giving is best done in partnership between fundraiser and professional advisers, and hear about the different roles each have in the process.
20 Facts about Planned Giving. Joe Garecht. https://www.thefundraisingauthority.com?planned-giving/20-facts-about-planned-giving.
24 Planned Giving Terms You Should Know. Katherine Swank. https://www.blackbaud.com/files/resources/downloads/WhitePaper_23PlannedGivingTermsYouShouldKnow.pdf
How a Nonprofit Can Start and Market a Planned Giving Program, Start with Simple Bequests. Joanne Fritz. https://www.thebalancesmb.com/how-your-nonprofit-can-get-started-with-planned-giving-2502443
"There is no happiness in having or in getting, but only in giving."
What’s the first thought that comes to mind when you hear someone say, “I am an intern?”
Do visions of coffee runs, dry cleaning pick-up or overall grunt work run through your mind? Its’ true interns are often characterized as a type of “free labor” left to deal with the mundane tasks of the day. However, the reality is an internship is much more than that. Its’ an opportunity to pull in diverse talent to fill a void in your organization, with minimal long-term commitment.
An internship is an official program offered by an organization to potential employees. Interns work either part time or full time, depending on the need. They are paid or non-paid positions. They can be seasonal or year-round. Internships help develop experience in non-profits by allowing someone to learn the in and outs of the organization from more experienced professionals, all the while helping to carry out your mission.
Does your organization take advantage of an internship program? If not, what’s stopping you. There are a variety of roles interns can offer support with: grant writing, social media and digital marketing, clerical administration, community outreach and so much more. To start with identify your needs and create a plan that outlines expectations and responsibilities. Be sure to include your timeframe.
Don’t limit yourself. If you are struggling with identifying the benefits of establishing a program Internship.com offers these ten reasons to get started today.
1. Find future employees. An internship program is a year-round recruiting tool. Fall internships. Summer internships, semester internships, and quarterly internships, implementing an internship program means you have an ongoing pipeline of future full-time employees.
2.. Test-drive the talent. Hiring someone as an intern is the most effective way to evaluate their potential as a full-time employee. When you "try out" candidates via a semester or summer internship, you make fewer mistakes when it comes to full-time staffing; you avoid the pitfall of training a new hire, only to find out they're not a fit for your organization…or that the entry-level employee doesn't like the field. Starting an internship program lets you benefit from added manpower, while more accurately assessing candidates.
3. Increase productivity. Speaking of additional manpower, setting up an internship program allows you to take advantage of short-term support. The extra sets of hands help your employees be more productive, prevent them from becoming overburdened by side projects, as well as free them up to accomplish more creative tasks or those where higher-level, strategic thinking or expertise is required.
4. Increase employee-retention rate. The proof for the test-driving theory is in the positive employee-retention figures: According to NACE's 2009 Experiential Education Survey, almost 40% of employers reported a higher five-year retention rate among employees they'd hired via their internship programs.
5. Enhance perspective. It's not just the extra sets of hands that make interns advantageous. Especially in an organization of only 12 or 15 employees, new people bring with them novel perspectives, fresh ideas, and specialized strengths and skill sets.
6. Take advantage of low-cost labor. Interns are an inexpensive resource. Their salaries are significantly lower than staff employees, and you aren't obligated to pay unemployment, or a severance package should you not hire them on full-time. Moreover, while their wage requirements are modest, they're among the most highly motivated members of the workforce.
7. Find free-of-charge. Internships.com allows you to post your employer profile completely free of charge. This means you get extensive exposure to the top colleges and candidates without putting a dent in your recruiting budget.
8. Give back to the community. As a small business, you likely rely on community support. Creating an internship program is an excellent way to give back. Hiring interns not only helps students in your community get started; it enhances the local workforce.
9. Support students. Internships provide students numerous perks: They gain experience, develop skills, make connections, strengthen their resumes, learn about a field, and assess their interest and abilities.
10. Benefit your small business. When looking for full-time work, the top talent often go for big-name businesses. But when seeking internships, learning is the leading draw. Many candidates feel they'll get more hands-on training, real experience, and mentoring opportunities with smaller organizations.
An excellent resource for internship protocols is the National Council of Nonprofits
Checklist for Success. This easy to follow guide will help you to manage program expectations, allowing you to make the most of your most valuable tool….the intern.
Providing internship opportunities… changes the whole equation.
Eduardo J. Padron
Interns: Employee or Volunteer. National Council of Nonprofits. https://www.councilofnonprofits.org/tools-resources/interns-employee-or-volunteer.
10 Benefits of Starting on Intern Program. Internships.com. http://www.internships.com/employer/resources/setup/benefits
Michelle has been a volunteer with the Volunteer Center of McHenry County for a year serving as a marketing volunteering.