Prior to writing this month’s blog I didn’t really understand what a podcast was. I wasn’t sure how it worked or how it might be useful. However, after delving into the world of podcasting I have uncovered a perpetual honey pot of audio recorded resources done by professionals in the nonprofit world for nonprofits to tap into.
What exactly is a podcast?
Apple defines podcasts as “episodes of a program available on the Internet. They are usually original audio or video recordings, but can also be recorded broadcasts of a television or radio program, a lecture, a performance, or other event.”
For podcast listeners, podcasts are a way to enjoy great content from around the world for free. For podcast publishers, podcasts are a great way to reach a wide audience.
As I mentioned earlier, podcasts are FREE programs that are not only accessible through the internet but also on apps through your phone. There are over 250,000 unique podcasts on iTunes alone, covering virtually every topic imaginable (Nonprofit Network). What’s nice about a podcast is that it’s mobile and can go anywhere and be listened to anytime. Recordings can be downloaded from libraries available at iTunes and Google Play. They can also be streamed from a host website directly through your computer.
Carrie Heider Grant, Program Coordinator for Nonprofit Network suggests these four podcasts have something to offer for everyone in the nonprofit world. Topics cover marketing strategies, social media hacks, fundraising, board structure, volunteers and so much more.
1) Nonprofit Optimist (Molly MacCready)
This newer podcast "showcases positive change agents and talks through lessons that their small nonprofits have learned." Molly MacCready, a professional who founded her own nonprofit organization 10 years ago, emphasizes the good in the world and uses this podcast to elevate the stories of small, but awesome, nonprofits.
2) Nonprofits are Messy: Lessons in Leadership (Joan Garry)
"Hosted by Joan Garry, the "Dear Abby" of the nonprofit world, this podcast is a discussion of the most pressing issues faced by nonprofit leadership. It features real stories of nonprofit leaders like you and how they handled the mess
3) Social Good Instigators (Kirsten Bullock)
Formerly known as the Nonprofit Leaders Network Podcast, "this show aims to encourage and inspire leaders of social good organizations. You'll learn from other leaders who reflect not only on the ways they helped their organizations excel, but also the things that didn't work out so well."
4) The Science of Social Media (Buffer)
This is a great resource for anyone who wants to broaden their social media marketing skills. It's a light-hearted series and they are shorter episodes at 30 minutes or less, so it's easy to digest and apply the ideas to my work.
Have fun exploring the world of podcasting!
Grant Heider Carrie. 6 Outstanding Podcasts You Need to Know. Nonprofit Network. https://nonprofnetwork.org/WWNND/4924292.
Michelle has been a volunteer with the Volunteer Center of McHenry County for a year serving as a marketing volunteering.